| • | Play as one of 12 real pro bull riders or 12 real butt kicking bulls |
| • | Win the 10-event PBR Championship and make it to the World Finals in Vegas |
| • | Compete in Rider vs. Bull mode against a friend where one of you is a rider and the other is the bull |
| • | Start a career as your own customized character in career mode |
| • | Become the overall best rider or bull in multiplayer games by having the most wins or become part of the Millionaires Club |
